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Jack Cracker

Jayson Blare

DJ Skrabble

The Crest (AD, Jack Cracker, DJ Skrabble, and Jayson Blare) have been pioneering hip hop in their hometown Madison and all throughout Wisconsin. Their Mid-West vibe and everyday feel has won over fans that are more diverse than the traditional hip hop crowd. Success has been a long time in the making for The Crest. AD and Jack Cracker are brothers that grew up with a love for hip hop in the early 80’s which began with break dancing and over time molded into rhyming.

Since first hitting a real studio in 1997, The Crest has released 11 self distributed albums. Music from these releases won The Crest three John Lennon Songwriting Contest Awards (2001-2003) and one Independent Music Award (2000). In 2002 During the recording of “Binge Thinking” rappers AD and Jack Cracker met producers DJ Skrabble and Jayson Blare. The foursome clicked musically and began to take their sound to an even higher level. This fusion landed The Crest a recording contract with Uprising Records, a diverse label which has been home to artists such as Fall Out Boy, Stretch Armstrong and Ricanstruction. In June 2005 The Crest dropped their national debut “Skeptik” on Uprising Records. “Skeptik” was written over an intense six month period, and uses a lot of live instrumentation throughout. The group has performed hundreds of shows through out the Mid-West including a few Vans Warped Tours, and is noted for their intense live performances and freestyles.

Game: NBA 2K7

Platform: Xbox 360

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PlayStation 2

 

ESRB Rating: Everyone

Online: Yes

Voted best next-generation NBA hoops franchise by both press and gamers, NBA 2K7 continues its legacy of dominance this year on the hard court. With incredible graphics, tight control and a revolutionary shooting game, NBA 2K7 is poised for another run as #1 rated NBA simulation.

 

SIGNATURE STYLE – Every player’s play style has been captured for the first time in a simulation for a look and feel that plays as individual as the athlete.

SHOT STICK PRO – The award winning technical achievement of 2K6 is back with more intuitive shooting touch, control, and finesse than ever.

24/7: NEXT – Play your way through street mode with a fully developed storyline where you can prove you belong with the NBA’s elite.

 

ISOLATED POST PLAY – Dominate your opposition in the paint with authentic NBA motion captured post moves like quick spins, drop steps, hooks and fade aways.

THE ASSOCIATION™ - Take total control of the deepest franchise mode in the business now with multiplayer franchise, 3 team trading, progressive fatigue, and season awards races.

 

PLAYER CREATOR – Experience the deepest create a player feature in gaming today. With powerful new technology, every single aspect of creating a player is now at your fingertips. 2K SPORTS ONLINE PLAY – Go head-to head and compete in leagues and tournaments against the best players on the planet.

GAME SOUNDTRACK – A Tribe Called Quest , Aceyalone (w/Rakaa), Abstract Rude, Afrika Bambaataa + Soul Sonic Force, Celly Cel, Charlie 2na, Choir Boy, The Crest, Deep Rooted, DJ Godfather, DJ Nasty, E-40 (w/San Quinn), Fabolous, Ghostface (w/A.G.), Hieroglyphics, Ithaka, Jay Rich (w/Johaz, Brea), Lupe Fiasco (w/Evidence), Mos Def (w/Anwar Supastar), Rhymefest, Sevin (w/Tommy Redding), Slim Thug, SonicTrip (w/Ginesis & Rahlo), TOPKAT, Wax Tailor, and Zion I.

© 2006 Take-Two Interactive Software and its subsidiaries. All rights reserved. 2K Sports, the 2K Sports logo, and Take-Two Interactive Software are all trademarks and/or registered trademarks of Take-Two Interactive Software, Inc. The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and there respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. ©2006 NBA Properties, Inc. All rights reserved.

 

"Get yo’ game on with NBA 2K7! With over 250 signature style moves from top NBA ballers, and the most bangin soundtrack, its no wonder NBA 2K7 is at the top of the charts. Get yo game on at 2KSports.com"

 

"The NBA 2K7 videogame from 2K Sports is in stores now featuring music from A Tribe Called Quest , Aceyalone (w/Rakaa), Abstract Rude, Afrika Bambaataa + Soul Sonic Force, Celly Cel, Charlie 2na, Choir Boy, The Crest, Deep Rooted, DJ Godfather, DJ Nasty, E-40 (w/San Quinn), Fabolous, Ghostface (w/A.G.), Hieroglyphics, Ithaka, Jay Rich (w/Johaz, Brea), Lupe Fiasco (w/Evidence), Mos Def (w/Anwar Supastar), Rhymefest, Sevin (w/Tommy Redding), Slim Thug, SonicTrip (w/Ginesis & Rahlo), TOPKAT, Wax Tailor, and Zion I. Get yo’ game on at 2KSports.com"

 

"NBA 2K7 from 2K Sports is the #1 rated basketball videogame and it's in stores now. This game offers so much detail that you have over 250 signature style moves from top NBA ballers. The 10th caller wins a copy of NBA 2K7 along with the 2K7 soundtrack produced by Dan The Automator and featuring original tracks from A Tribe Called Quest, Mos Def, Rhymefest, Fabolous, Slim Thug, Lupe Fiasco, Ghostface, and E-40. Be the 10th caller or get yo’ game on at 2KSports.comcom"

Quotes/Buzz:

"NBA 2K7 is arguably the best basketball game ever made." – ESPN The Magazine

"NBA 2K7 is the best basketball game we’ve seen since before the days of the original Xbox." – TeamXbox.com

"NBA 2K7 looks and feels amazing" – GameSpot.com

"One of the best basketball titles ever made" – IGN.com

"10 out of 10" – Operation Sports

 

 

 

 

 

For videogame related questions: Rich Saroyan / rsaroyan@2ksports.com 415.507.7596